Social media giant Facebook will soon begin sharing 55 per cent of advertisement revenue with Indian video publishers, reports the Television Post. This initiative will encourage more content creators to use Facebook in reaching out to their target audience and at the same time, earn revenue on advertisements based on consumption.

Facebook has introduced ad breaks before and during videos, which will help video creators in earning money. In India, 55 per cent share of the revenue collected from the video ads shown to viewers will be given to creators who opt-in to ad breaks. Eligible partners in Hindi, Bengali, Tamil, Malayalam, and English can avail the ad breaks.

The eligibility for a revenue share of an advertisement is that videos must be published from a page and not a profile. The page needs to have a minimum of 10,000 followers. The final condition is that content creators will need 30,000 one minute views of the video in 60 days,

Currently, YouTube, which is the biggest video platform in the world for content creators, also provides 55 per cent of the revenue generated to the content creators.

Facebook rolled out the ad break feature during the ‘Creator Day’ event that was held in Mumbai last week. The mission of the event was engaging video creators from all round of India, educating them and creating awareness about efforts in helping them to manage their presence, engagement with fans, and building business on the social media platform,

Facebook also launched Brand Collabs Manager, a tool which will help brands on Facebook to find creators to collaborate with branded content opportunities. The tool will be available from 2019, will help creators create a portfolio enabling brands to learn more about them and contact them easily for partnerships.

Brand Collabs Manager

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